Vision

The tourism team tells the stories of the villages, promotes their offers and leisure activities to the outside world and is responsible for tourism development, marketing and guest information. Our vision: natural, engaging, close to our guests. 365 days a year.

We develop and market comprehensive services for the resort, focusing on the current and future needs of guests and partners, with the aim of attracting more guests to the destination.

Our core competences

Partner managment

We are networkers, input providers, enablers, and decision-makers. We are constantly expanding our knowledge database and consistently follow a best-practice approach. These are the foundations for a regional and supra-regional competence centre in our areas of specialisation.

©  (c) Anja Zurbrügg / TALK (Tourismus Adelboden-Lenk-Kandersteg) AG
©  (c) Anja Zurbrügg / TALK (Tourismus Adelboden-Lenk-Kandersteg) AG

Tourism, Communication, Marketing

We develop new products at the destination level, combining and complementing offers and services from various partners. These are marketed under the brand label of the destination. Corporate marketing is the responsibility of individual service providers, while a presence under the destination’s brand label is desirable.

Innovation competence

We assume a leadership role in innovative processes throughout the destination. In doing so, we always keep tomorrow’s guests in mind and take particular account of trends in sustainability and digitalisation. In this way, we can simultaneously cover the destination’s basic and coordination functions, access additional funding sources, and promote comprehensive tourism development.

©  (c) Schweiz Tourismus