Vision
As an internationally renowned destination, we seek to welcome guests all year round. At the same time, we want to preserve our natural landscapes, local alpine farming, and our traditions. To grow sustainably and preserve our unique characteristics, we need to reconcile these competing demands. With a shared, inspiring vision, we are constantly driving this development forward.
Our vision: Natural, welcoming, close to our guests. 365 days a year.
What we do
Marketing
We promote the Adelboden-Lenk-Kandersteg destination both nationally and internationally. To attract guests,
- we are boosting our visibility and sales in both local and distant markets,
- we regularly launch marketing campaigns, and
- we maintain our online presence through our website, social media and various print materials.
Guest Information
We support both visitors and tourism service providers by
- providing information and advice at the tourist centers,
- maintaining a booking platform for holiday apartments, hotels, campsites, etc., and
- managing and expanding the scope of our Guest Card.
Destination Development and Partner Management
Together, we are driving the destination forward by
- connecting partners and service providers,
- developing and bundling tourism products and offers, and
- coordinating projects and securing funding.
Innovation and Future Development
We take an active leading role in
- the implementation of the digitalisation strategy in the BEO West project,
- the promotion of sustainable tourism development, and
- the implementation of a destination strategy.