Our Team
We’re not just a marketing and information organization – we’re the heart, the voice, and the good vibes of this region!
With passion in our hearts and a deep love for the mountains, we carry the magic of the Wildstrubel, the stories of the Blüemlisalp, and the unique charm of our home far beyond the peaks and into the world.
But we’re not only out there spreading the word – we’re right here in the middle of it all. On the ground, with the people. For our guests, we’re the first point of contact: full of energy, ready to listen, always armed with insider tips – and most importantly, a genuine smile.
Whether it’s questions, last-minute plans, or just the need for a friendly chat – we’ve got you. Laid-back, full of life, and always with a wink. Because just like our mountains stand tall, so does our motivation. We don’t just promote the region – we live it, love it, and share it with joy. Every single day.
Tourist Center
Tourist Center Adelboden
Rachel Arkin
Head of Tourist Center Adelboden

Rachel gets her own positive experiences from books, travel and sports. But she also loves to share these experiences when dealing closely with our guests which she does wonderfully in Adelboden.
+41 33 673 80 80 rachel.arkin@adelboden.be-welcome.chChristine Behrens-Reusser
Guest Information
If you are based in the resort all year long, you become a networking pro whether with locals or guests. It ’s this ability that really helps Christine on the information desk.
+41 33 673 80 80 christine.behrens@adelboden.be-welcome.chCarole Hari
Guest Information
She knows the Adelboden farming life as well as the mountain slopes and her Swiss accordion - motivation enough for the upbeat Carole to enthuse our guests with a love of the alpine world.
+41 33 673 80 80 carole.hari@be-welcome.chNicolas Heger
Guest Information
Oldrecords and new ideas. Our passionate vinyl collector not only has catchy tunes in his head but is bursting with creative suggestions about how our guests can get the most out of their holiday.
+41 33 673 80 80 nicolas.heger@adelboden.be-welcome.chLarissa Huggler
Guest Information
In summer she is drawn to the south in winter she grabs her snowboard and curling stone. Larissa helps our guests find the best way to enjoy our resort, and her enthusiasm energises the region.
+41 33 673 80 80 larissa.huggler@be-welcome.chTanja Kaczmarczyk
Guest Information
From the Andes to the Alps. Water and towering summits have a magical attraction for this mountain lover. Fun loving Tanja is just as passionate about organisation and logistics at the Tourist Center in Adelboden and is true to her motto, Keep it simple and get it done.
+41 33 673 80 80 tanja.kaczmarczyk@adelboden.be-welcome.chMichela Pedroja
Trainee, 2nd Year
At home, she is a master of the paintbrush. Here in the Tourist Center, apprentice Michela demonstrates how to broaden her skills creatively and complete new tasks efficiently.
+41 33 673 80 80 michela.pedroja@be-welcome.chJana Trachsel
Guest Information
She's an accomplished skier and inspiration for our guests. Our fun-loving team player Jana loves a lively exchange at Adelboden Tourist Center and, when she's down there, at Frutigen Tourist Center as well.
+41 33 673 80 80 jana.trachsel@be-welcome.chManuela Wäfler
Guest Information
Whether at home or in the office, there has to be some structure. With this in mind, Manuela happily shows our guests how much the resort offers. This team player is also always ready to step in wherever there is a problem.
+41 33 673 80 80 manuela.waefler@adelboden.be-welcome.chAlfred Zumbach
Head of Events & Infrastructure
As a local tourism veteran, "Fredl" is an event in his own right, skillfully steering our programme in the right direction. On the subject of steering, he's an enthusiastic kite flyer in his spare time.
+41 78 685 31 38 alfred.zumbach@be-welcome.chFredi Pieren
Cross-Country Trail Warden (Winter)
The alpine wildlife needs to be carefully tended, as do our various cross country ski trails. Passionate hunter and cross country ski trail ranger Fredi is well versed in deer stalking and cross country skiing.
+41 33 673 80 80 adelboden@be-welcome.chTourist Center Kandersteg
Patrick Jost
Head of Tourist Center Kandersteg
Nature lover, father, tourist center manager. It's just as well that Patrick can handle a wide variety of tasks simultaneously and is always up for a bit of fun.
+41 33 675 80 80 patrick.jost@kandersteg.be-welcome.chSonja Hari
Guest Information
A fount of local knowledge about the best places to see and what to do - cheerful Sonja provides our guests with all they need to know about exploring the region.
+41 33 675 80 80 sonja.hari@kandersteg.be-welcome.chMelanie Ming
Trainee, 2nd Year
Our apprentice, Melanie, is constantly expanding her range of sporting interests and is always open to new experiences in the world of work. Her open yet thoughtful manner brings a breath of fresh air to the Tourist Center in Kandersteg.
+41 33 675 80 80 melanie.ming@be-welcome.chBarbara Stoller
Guest Information
This is her home, her garden, her hearth and her neighbourhood. Barbara's family has known Kandersteg like the back of their hands for generations a wealth of knowledge she is happy to share with our guests.
+41 33 675 80 80 barbara.stoller@kandersteg.be-welcome.chTourist Center Kiental
Patrizia Schärz
Head of Tourist Center Kiental-Reichenbach
From sunset s to shaman gatherings or the best place to have dinner - Patrizia knows all the Kiental Valley's insider tips and how to put our guests in the holiday mood.
+41 33 676 10 10 patrizia.schaerz@kiental.be-welcome.chTourist Center Frutigen
Corinne von Bergen
Head of Guest Information
Frutigen She loves quiet mountain lakes and brings this same tranquillity to the office. Local girl Corinne keeps a cool head even in hectic situations a management principle that is both close to nature and pragmatic.
+41 33 671 14 21 corinne.vonbergen@frutigen.be-welcome.chUrsula Schmid
Guest Information
Guest information should resemble a well oiled machine. As a passionate e-biker, Ursula knows all about this. She helps get our guest s moving but is also always on the move itself either out and about or heading for a cosy restaurant.
+41 33 671 14 21 ursula.schmid@frutigen.be-welcome.chNadja Wittwer
Guest Information
Working either directly with guests or on organizational project work, Nadja certainly knows how to make guests feel welcome. Her tales about the Alps really add value to the team.
+41 33 671 14 21 nadja.wittwer@frutigen.be-welcome.chHead Office
Management
Dominique Lüthy
CEO

Dominique remains a team player on the football pitch and running our organisation. He manages his departments with an entrepreneurial eye and is never averse to a witty remark or observation.
+41 33 533 04 78 dominique.luethy@be-welcome.chSandro Rubin
Head of Finance, Human Resources & IT

If anyone here had invented the phrase hakuna matata it would have been Sandro. As Head of Finance, Human Resources and IT, he always keeps a cool head, visualises pragmatic solutions and works conscientiously towards them.
+41 33 533 04 75 sandro.rubin@be-welcome.chSarah Oester-Künzi
Head of Tourism Development

Anyone who grew up on the Chuenisbärgli Ski World Cup slope knows the importance of good organisation and coordination. Sarah has been mastering such challenges with us for over 20 years and has never been bored since the day she started.
+41 33 533 04 82 sarah.oester@be-welcome.chCorinne von Bergen
Head of Guest Information

Frutigen She loves quiet mountain lakes and brings this same tranquillity to the office. Local girl Corinne keeps a cool head even in hectic situations a management principle that is both close to nature and pragmatic.
+41 33 671 14 21 corinne.vonbergen@frutigen.be-welcome.chCorporate Communications
Caroline Willems
Corporate Communications

At home out of doors and energetically creative indoors – the alpine world that our dynamic employee Caroline explores on skis, in hiking boots or by bike is reflected in the wealth of ideas she generates in the workplace.
+41 33 533 04 84 caroline.willems@be-welcome.chFinance, Human Resources & IT
Sandro Rubin
Head of Finance, Human Resources & IT

If anyone here had invented the phrase hakuna matata it would have been Sandro. As Head of Finance, Human Resources and IT, he always keeps a cool head, visualises pragmatic solutions and works conscientiously towards them.
+41 33 533 04 75 sandro.rubin@be-welcome.chLoretta Genovese
Human Resources & IT

An achiever with an Italian spirit as the first point of contact for employees, Loretta often achieves the impossible. In the IT section, she’s a talented player and solution seeker in one.
+41 33 533 04 80 loretta.genovese@be-welcome.chDoris Hagenbuch
Finance

Zumba brings momentum to her life and Doris brings momentum to our finances. Despite her physically active outlook, this number cruncher is pragmatic and solution oriented vital qualities for balancing the books.
+41 33 533 04 76 doris.hagenbuch@be-welcome.chSandra Oesch
Finance

A numbers wizard with a keen sense of humour, Sandra is the capable linchpin of the accounting section. Pragmatic and direct, she always has a twinkle in her eye at just the right moment.
+41 33 533 04 83 sandra.oesch@be-welcome.chMarketing & Sales
Dominique Lüthy
Head of Marketing & Sales

Dominique remains a team player on the football pitch and running our organisation. He manages his departments with an entrepreneurial eye and is never averse to a witty remark or observation.
+41 33 533 04 78 dominique.luethy@be-welcome.chSven Allenbach
Head of Content

For him, standing still means going backwards. Sven simply likes to be on the move, whether in the fresh mountain air, windsurfing by the sea or in marketing. You can see this in his creativity when working on publicity content and conception.
+41 33 533 04 70 sven.allenbach@be-welcome.chAline Fuhrer
Junior Marketing Manager

Our speed loving specialist likes efficiency, and when Aline can exercise her creative, energetic streak and produce something new in marketing, she’s in her element. It's the same when she s out on the ski slopes.
+41 33 533 04 74 aline.fuhrer@be-welcome.chBenjamin Haltmeier
Copywriter

A creative spirit, Ben also finds the right tone on the piano and the right brush on the canvas. But this word wizard feels most at home on the PC finding just the right turn of phrase for our online and printed output.
+41 33 533 04 70 benjamin.haltmeier@be-welcome.chBenno Küng
Head of Markets

There are many trade and leisure fairs worldwide with opportunities for cultural exchanges. As a sales professional, Benno can usually be found abroad, where he skillfully introduces partners to all aspects of our beautiful mountain world.
+66 96 940 19 69 benno.kueng@be-welcome.chAngelina Maibach
Marketing Intern

As a cat fan, our budding tourism specialist sometimes likes it quiet, sometimes playful. Unlike her four-legged friends, however, she is also a team player and reliable - qualities that make her a real asset to our marketing department.
+41 33 533 04 73 angelina.maibach@be-welcome.chAnja Sterchi
Market Manager

She exports the Oberland to other countries and brings Europe to us. Trade fairs and media trips are Anja's specialties. Her charm and cheerfulness establish good contacts with event organizers and journalists and she even has time for the occasional yodel.
+41 33 533 04 72 anja.sterchi@be-welcome.chShashi Wahala
Head of Digital Marketing

Adventure or relaxation? Shashi likes both – and the globetrotter knows exactly how to combine the two. He is just as efficient in the digital world, where he proactively develops new solutions.
+41 33 533 04 71 shashi.wahala@be-welcome.chTourism Development
Sarah Oester-Künzi
Head of Tourism Development

Anyone who grew up on the Chuenisbärgli Ski World Cup slope knows the importance of good organisation and coordination. Sarah has been mastering such challenges with us for over 20 years and has never been bored since the day she started.
+41 33 533 04 82 sarah.oester@be-welcome.chChantal Künzi
Project Manager, Tourism Development

Intricate detail is not her thing. Instead, Chantal likes to be creative, bold and colourful. With her eye for what matters she effortlessly holds the reins of every project in her capable hands.
+41 33 533 04 87 chantal.kuenzi@be-welcome.chBeatrice Schärz
Project Manager, Tourism Development

Her approach is systematic i n the digital world, Trisi enjoys tinkering with various online platforms. However, our passionate tourism specialist is also active on cross country ski runs and trails in the real alpine world.
+41 33 533 04 86 beatrice.schaerz@be-welcome.chSelina Merz
Project Manager, Tourism Development

Selina likes it best at the very top. She is determined and flexible in the Alps with climbing gear and touring skis, and creative and structured in her projects for the resort.
+41 33 533 04 88 selina.merz@be-welcome.chCarina Ryter
Project Manager, Tourism Development

Summer and winter, hiking and skiing Carina is balanced and flexible when it comes to keeping fit. No wonder she manages to maintain this harmonious balance in the office as well.
+41 33 533 04 81 carina.ryter@be-welcome.ch